LGBT+ Brand 2014

In alphabetical order

This category celebrates the brands that have successfully promoted to or are popular with the LGBT+ community.


Aviva is a life, general and health insurance business. We are the largest insurer in the UK and have strong businesses in 15 markets internationally. We help our 31.4 million customers protect the people and things that matter most to them, giving them the support and confidence to enjoy life today, knowing that their tomorrow is covered. At Aviva, we believe that if you let people be themselves at work, not only will they will perform better; they’ll have more fun too. We are proud to be the only insurer recognized in the Stonewall Workplace Equality Index of gay-friendly employers.

British Airways

British Airways, part of International Airlines Group, is one of the world’s leading global premium airlines and the largest international carrier in the UK. The carrier has its home base at London Heathrow, the world’s busiest international airport and flies to more than 70 different countries. British Airways carries more than 40 million customers a year. The airline currently has a fleet of more than 280 aircraft and flies to nearly 180 destinations around the world. It was voted the UK’s No 1 brand in the 2014 Superbrands ratings, the first time an airline has ever been awarded top position.

Channel 4

Although Channel 4 is a public service television station and is publicly owned, it is entirely self-funded. Its remit is to innovate and appeal to everyone – different cultures, nationalities, religious persuasions, physical and mental abilities, sexual orientation, races and ages. Founded in the 1980s to combat the monopoly of the BBC and ITV, Channel 4 commissions its programmes from over 300 production companies across the UK and has a well-deserved reputation for dealing with LGBT issues and serving its LGBT audience.


Google prides itself on being a workplace where all employers can be themselves, and the company aspires to provide the best place to work for all ‘Googlers’. They acknowledge that it’s Googlers who make Google one of Fortune magazine’s ‘100 Best Companies to Work For’. Google is home to countless communities of unique people. They offer hundreds of internal groups and clubs ranging from runners at Google to theatre lovers and game developers. Many groups are engaged in supporting diversity initiatives.

Winner!   Hilton

Hilton Hotels & Resorts’ global Stay Hilton. Go Out. campaign celebrates LGBT events, community causes, employee engagement and culture. The flagship brand of Hilton Worldwide offers a themed Go Out package at more than 460 participating hotels worldwide, including all Hilton hotels in the UK. The Hilton LGBT travel e-newsletter and LGBT travel hub feature LGBT event calendars, exclusive interviews with LGBT celebrities, offers, sweepstakes and more.  Hilton supports a number of organisations and events, including Brighton and Hove Pride, and in 2013 hosted a range of events including fundraisers benefiting LGBTQ youth.


MTV is the world’s premier youth entertainment brand, reaching half a billion households worldwide. Reflecting the lives of the millennial generation in its content, MTV is the cultural home of music fans, artists, and a pioneer in creating innovative award-winning content for young people across TV, online and mobile. MTV takes pride in championing social diversity, both through positive portrayal and through pro-social initiatives, such as its long-running Staying Alive campaign to raise awareness of HIV/AIDS. MTV’s parent company, Viacom, also recognises workplace diversity as being intrinsic to its business success and encourages inclusion through Employee Resource Groups.


YouTube was founded in 2005 and offers billions of people a platform to discover, watch and share originally created videos. The website receives more than one billion unique user visits each month and is linked to major social media sites where users can share and post their favourite videos. YouTube made headlines last winter when English diver and television personality, Tom Daley uploaded a video on the site announcing that he has been in a relationship with a man since earlier that year. Since its upload, the video has received over 10 million hits worldwide.

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