Top 10 Brand or Marketing Campaigns 2022

In alphabetical order

This category celebrates the brands that have successfully promoted to or are popular with the LGBT+ community.


2021 marked Harry’s fourth year celebrating Pride as a brand, in partnership with Albert Kennedy Trust. With a shared belief that the need for quality care is critical, Harry’s and AKT continued their long-term partnership to provide safe homes and brighter futures to vulnerable young people.
Harry’s ‘Stride with Pride’  digital campaign set out to celebrate the strides that LGBTQ+ individuals have taken to embrace who they truly are. Harry understands that Pride wasn’t always a parade, and that for many, championing who they really are was (and still is) a strenuous journey. Through their Strive With Pride Campaign, Harry’s stood alongside LGBTQ+ creators from all walks of life to hear about the places and moments that shaped them and helped them Stride With Pride. Harry’s “Never Been Prouder” Shave With Pride set was designed in partnership with illustrator Zipeng Zhu. For every set purchased, £10 was donated to Albert Kennedy Trust (AKT), an organization supporting LGBTQ+ youth experiencing homelessness.


‘Everyone Is Awesome’

LEGO® Everyone is Awesome was designed to celebrate the diversity of our fans and the world around us and is a buildable display model inspired by the iconic rainbow flag which is used as a symbol of love and acceptance by the LGBTQIA+ community.

Everyone is unique, and we believe that with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! We are fortunate to have many fantastic colleagues and adult fans who are proud members of the LGBTQIA+ community and with this model we want to show that we care, and that we truly believe ‘Everyone is awesome’!


Since the inception of Levi’s®, we have championed equality, inclusiveness and progress.People over profit. That’s how we’ve run our business since day one.

From standing shoulder-to-shoulder with concerned employees during the rising HIV/AIDS epidemic to pushing the bounds of corporate responsibilities, Pride is a part of our past and future.

For Pride 2021, Levi’s® added to the celebration with moments of allyship for our LGBTQIA+ community. That’s why we created a collection with a call you couldn’t ignore: Respect all pronouns. Because to use someone’s pronouns is to see how they move through the world. We see you and you are beautiful

Liverpool FC

Red Together

Red Together is Liverpool FC’s overarching approach to equality, diversity and inclusion; where the club embraces its responsibility to champion important topics and lead the way on and off the pitch.

The club has an unwavering commitment to equality, diversity and inclusion, and the Red Together program encapsulates this.

Focusing on four key strands of diversity; disability, gender, LGBT+ and race, Liverpool Football Club continues to talk to the biggest issues, collaborate with key partners to challenge all forms of discrimination and fight for equality, diversity and inclusion in everything that it does.


‘Do I Offend You’

Do I offend you? The film is designed to show what Pride means to our employees here at Network Rail, and stresses how important it is that they are their whole selves at work as part of the Railway Family. It also recognises the history of Pride and the lived experiences of our LGBT+ colleagues.

POSTEN, Norwegian Postal Service

‘When Harry Met Santa’

The 2021 Christmas ad from Posten (the Norwegian postal service) was all about love. It highlighted the fact that 2022 marked the 50th anniversary of the decriminalisation of homosexuality in Norway. It was created by Norwegian creative agency POL and produced by B-Reel Films. Posten said: “It has been a dark year for everyone – a global pandemic, code red for our planet, refugee crisis and more. Perhaps what we needed last year was a warm and heartfelt love story? A celebration of the fact that we can love whomever we want in Norway.”



The Royal Navy launched a heartfelt short film named ‘Wherever You Are’ that highlighted the sacrifices made by deployed sailors and their families when they are separated at Christmas time. A same-sex couple featured in the video to reflect today’s modern navy, but also to subtly normalise and shift attitudes.

The film follows a serving sailor, Petty Officer Sam Quinn, and his husband living out a scene familiar to most military personnel – a Christmas Day spent apart. It shows the pair going about their separate Christmas days before a pause in Sam’s duties allow him to make a quick phone call home to talk to his loved one. 


Sky is Europe’s leading direct-to-consumer media and entertainment company with employees across the UK, Ireland, Germany, Austria, Switzerland, Spain and Italy. Its UK and Ireland LGBT+@Sky network has over 2000 members, with dedicated champions, allies and activists driving the inclusion agenda to make Sky the best place to work. Sky is proud to be recognised as the number 1 UK media company for inclusion by Stonewall and has been recognised as the number 1 inclusive employer according to Inclusion Companies.

Their latest campaigns include Rainbow Laces, partnerships with the NSPCC and Bi Pride, as well as the creation of on demand content to showcase LGBT+ stories, movies and talent via their boxes and apps. They have previously won Stonewell’s Highly Commended Network Group Award and they also support many local and national Pride events across the UK and Ireland.

Proud To Celebrate Pride copy



Partners Tom Gattos and David Murray found themselves playing lotteries over lockdown and thought, “Here we are in the 21st century where there seems to be lotteries for just about everything – except the LGBT+ community!” So they decided to fix that and invented the Rainbow Lottery to support the LGBT+ community in Britain.

They hope that by assisting the community to come together in this one central arena of support it will be a lasting legacy that will finally put the community on a level playing field, which is, in fact, all our community has ever asked of the world.



Zipcar, the UK’s biggest car sharing club, delivers on-demand vehicles available by the minute, hour or day, across London and other locations. Its mission is to enable simple, responsible and sustainable urban living to create a future filled with more car-sharing members than car owners across the globe. Zipcar offers the most comprehensive, convenient and flexible car-sharing options available, helping members save time, hassle and money in their everyday transport. Zipcar is a subsidiary of Avis Budget Group, a leading global provider of mobility solutions. More at