LGBT+ Brand 2015

In alphabetical order

This category celebrates the brands that have successfully promoted to or are popular with the LGBT+ community.


Amazon is best known for its unique online shopping service and for launching the Kindle. Last year the e-commerce giant joined other TV and film on-demand providers by launching Amazon Prime Instant Video. Amazon Studios programmed their first award-winning show, Transparent, which won a Golden Globe this year. The series was commended for its strong trans storyline.


The Asda LGBT Network was set up by colleagues in 2011, with the aim of creating a positive working environment for their LGBT colleagues and customers. It is made up of people at all 48 levels of the business and is led at Executive level by Hayley Tatum, Senior Vice President for People. In 2014, their annual ‘Summer of Pride’ saw over a thousand colleagues take part in 30 Pride events around the country.

Fuel Station

The company is popular amongst the LGBT community, while the brand has been proud to give their backing to various UK Pride festivals. Kurt Wilson says he is proud of Fuel Station’s relationship with the LGBT community. 2015 is set to be a big year for Fuel Station and they want Britain’s LGBT people to be part of it.

WINNER!   Marriot Hotels

Marriott Hotels proactively market to the LGBT community, through LGBT media partnerships, Pride activations and dedicated online communities. They welcome and promote same sex marriages at all UK hotels. They support at a number of Prides across the UK and their 55 UK hotels actively sell bespoke LGBT packages geared towards Pride events and LGBT city experiences.

Naked Wines

So why ‘Naked’? Because what you see is what you get. Their crowdfunding model allows winemakers to invest more time and money inside the bottle – so customers get more juice for their buck. And the website is a mix of wine shop and social network, where you can chat to the winemakers and other customers.


Netflix is the world’s leading internet television network, with over 57 million members in nearly 50 countries enjoying more than two billion hours of TV programmes and films per month. Netflix has included exclusive programming and an extensive section for an LGBT audience, including the lesbian firm favourite TV drama Orange Is The New Black.


For customers, Sky has made representation of LGBT life just part of what they do on-screen, with award-winning shows like Modern Family and Looking, and celebrations of LGBT culture through regular programming devoted to gay icons. They have taken part in Pride events across the country with experiential activities engaging thousands of customers with their commitment to diversity.


The Virgin Group has expanded the brand into many diverse sectors from travel to telecommunications, health to banking and music to leisure. Virgin employs approximately 60,000 people in over 50 countries. Embracing and celebrating the individuality of their people is at the core of Virgin’s culture.